3.ca.03. Bernat Metge i l’Humanisme

Bernat Metge (Barcelona, entre 1340 i 1346 – 1413) fou un escriptortraductor i primer representant de l’humanisme a les lletres catalanes. És considerat un dels millors prosistes del tombant del segle XIV, introductor de l’estil renaixentista a la literatura catalana, amb una fina intel·ligència, i una gran sornegueria. També fou secretari reial.[2] La seva obra mestra és Lo somni (1399).

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1.en.05 stereotyping / stereotyped?

GENDER STEREOTYPES

Images used in the  media to portray men and women are essential to build up our perception of gender stereotypes. Some brands have adopted new strategies such as challenging  gender stereotypes brand  themselves have contributed to build up. Building up women’s confidence and self esteem is part of their aim.

Always is a brand of sanitary pads. Therefore,  it is not difficult to guess what their target group is. Recently, it launched a campaign that went viral. Have a look at the video.  Do you think it is effective? Did it make you reflect? If you had been asked to run like a girl what would have been your answer?

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