Images used in the media to portray men and women are essential to build up our perception of gender stereotypes. Some brands have adopted new strategies such as challenging gender stereotypes brand themselves have contributed to build up. Building up women’s confidence and self esteem is part of their aim.
Always is a brand of sanitary pads. Therefore, it is not difficult to guess what their target group is. Recently, it launched a campaign that went viral. Have a look at the video. Do you think it is effective? Did it make you reflect? If you had been asked to run like a girl what would have been your answer?